What is a Lead?
Lead generation is the inquiry or consumer interest into particular products or services of an organization. Leads can be generated for specific purposes like e-mail list acquisition, direct mail list generation, or sales lead generation.
Lead generation is a crucial part of the entire process of conducting online marketing campaigns and organic searches. Numerous techniques and strategies generate and build up leads, depending on the information sought. The following are the different techniques of lead generation:
- Google Ads
- Search Engine Optimization (SEO)
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- YouTube Ads
- YouTube Optimization